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 Case Study
Jacksonville Zoo and Gardens


The Jacksonville Zoo opened on May 12, 1914, with an animal collection comprised of one red deer fawn. In 2003, the zoo investigated the possibility of undertaking a fund-raising campaign to finance new exhibits and improvements. Officials were disappointed to learn that they might be able to attract only $3,000,000 in contributions.


Danny Berenberg,’s founder and managing partner, was brought in to review the situation. Believing that the Zoo could greatly increase its incoming monetary donations, he challenged its officials to raise their sights, along with their financial goals. helped the zoo plan a major fund-raising campaign and then provided the consultation and resources to do so. Zoo board members and staff were empowered and energized with a new confidence in their organization, realizing that they had the ability to raise more money than they had originally thought was possible.


This campaign was completed in 2006. In three years the zoo raised $37,000,000. Revenues funded a new key attraction, Range of the Jaguar, which received a prestigious award from the American Zoo and Aquariums Association. Play Park, an exciting environment providing children with learning opportunities, was also funded. Since the campaign-generated investment , the zoo has enjoyed attendance growth from fewer than 500,000 to over 750,000 visitors in two years. The Jacksonville Zoo and Gardens is quickly becoming a world-class establishment.

“Danny helped us prepare for the campaign with a stronger board, a more powerful infrastructure, and the confidence we needed to succeed.”
                                                                              Diane David, Director of Development

Case Studies

Jacksonville Zoo and Garden

Times Union Center for the Performing Arts

Volunteer Florida

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